Wake Up, Europe

At Europe First, our clothes carry symbols that call Europe to rise and embrace its strength once more.

A close-up of a hoodie featuring a bold European star emblem glowing softly against a dark fabric background.
A close-up of a hoodie featuring a bold European star emblem glowing softly against a dark fabric background.
Our Mission
Our Vision

We want every piece to inspire pride and a sense of awakening, reminding wearers of Europe’s enduring spirit.

Close-up of a hoodie featuring a bold European star emblem glowing softly in twilight.
Close-up of a hoodie featuring a bold European star emblem glowing softly in twilight.

Rise

Wear the spirit of Europe waking up and standing tall.

Model walking through a cobblestone street wearing a jacket with a subtle European flag patch.
Model walking through a cobblestone street wearing a jacket with a subtle European flag patch.
Flat lay of a t-shirt with a minimalist design of European symbols on a rustic wooden table.
Flat lay of a t-shirt with a minimalist design of European symbols on a rustic wooden table.
Group of friends laughing outdoors, all wearing different pieces from the Europe First collection.
Group of friends laughing outdoors, all wearing different pieces from the Europe First collection.